Roadmap
What we're building next.
We don't promise dates. Software is unpredictable and dates lie. The list below is ordered by current focus — the top items are actively in flight, the bottom items are either deliberately out of scope or genuinely on the maybe-pile.
For things we've already shipped, see the changelog. Have a request? Open an issue.
In progress
- Stripe webhook auto-redemption for coupons. Listen on Stripe checkout.session.completed / invoice.paid for connected brands; auto-redeem matching OpenPartner Coupons. Removes the trust gap where a brand could selectively skip /coupons/redeem calls — Stripe becomes the source of truth.
- Creator-visible coupon redemption stats. Show creators their per-code redemption count + revenue. Lets them spot "shared widely, 0 redemptions" patterns and dispute integration gaps.
- Integration verification before coupon mint. Require a brand to successfully process a test redemption before allowing more than N coupons. Catches "wired the integration up wrong" honestly before partners are promoting codes that don't attribute.
- Invite-to-apply. Brand admin clicks "Invite" on a creator card in Discover. Creator gets an email with a deeplink to apply to that specific offering with prefilled context. Closes the loop on proactive outreach.
- Brand match suggestions for creators. "Apply to these N brands based on your profile" recommender. Score on category overlap + commission attractiveness + vendor partner count. Lifts application volume for low-discovery creators.
- Per-link analytics. Channel breakdown for creators: which surface (newsletter vs TikTok bio vs YouTube description) is converting. Per-link click + conversion + revenue stats federated from each brand instance.
- CSV importer from competitors. Bulk-import partner roster + commission history from Impact, Rewardful, Refersion, etc. Lets brands try OpenPartner without manual data entry.
Planned next
- Verified social stats via OAuth. Connect TikTok, Instagram, YouTube to pull verified follower counts + engagement rate. Marks the row "verified" in the directory; brands trust it more.
- Slack + webhook notifications for everything. New application, commission approved, fraud flagged, milestone hit. Existing webhooks expand to cover every notable event + a Slack integration template.
- Auto-cert for creator domains. On-demand TLS already provisions Let's Encrypt certs for verified creator domains via the Caddy router. The follow-up: cert rotation monitoring + per-domain HTTPS health diagnostics in the Domains UI.
- Multi-tier commissions. Brand-defined "tiers" with auto-promotion rules ("partners with $5k+ revenue auto-promote to 25%"). Removes the manual per-partner adjustments brands currently do.
- Partner-side retargeting affordances. Show the partner which of their clicks didn't convert + are nearing window expiry; export hashed user lists so the partner can re-engage their own audience via newsletter/socials. We're not in the ad business — this just gives partners visibility.
Considering (not committed)
- Direct messaging brand ↔ creator. In-app chat between a brand admin and an applied creator. Currently it's async via pitch + decision note. Real-time chat would make ongoing collaborations smoother.
- Mobile app for creators. Track earnings + share new links on the go. Native or PWA, TBD.
- Creator-controlled deep linking. Today brands have to allow deep linking on their campaigns. Letting creators deep-link to specific products without per-creator brand approval is a UX win but needs brand-side opt-in safety controls.
- AI pitch helper. "Generate a pitch for this offering based on my profile + audience." Useful, but only if it doesn't produce 50K identical pitches that brands learn to ignore.
Wontfix / out of scope
- OpenPartner-managed retargeting / display ads. Adding a DSP / ad-server makes us an ad-tech company instead of an attribution platform. Brands' own marketing teams already run retargeting via Meta/Google with their own audiences.
- Link shortener as a product. OpenPartner has a router; that's a means to attribution, not a standalone link-shortener product. Dub is a good link shortener — go use Dub.
- Fraud detection ML platform. Velocity caps + manual review queue handle the 90% case. Enterprise-grade fraud ML is post-Series-A territory and a totally different product.
- Becoming a merchant of record. We never process consumer purchases. Brands keep their own Stripe accounts. Adds licensing complexity (money transmission), reduces your control over your stack.